SmartWool Corporation announced the third round of grant recipients from the new SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. Thanks to increased sales volume, SmartWool is able to donate to a greater number of recipients than ever before.

SmartWool Advocacy Fund recipients include:

  • Institute for Environmental Studies
  • Crow Canyon Archaeological Center
  • Adaptive Sports Center
  • Adaptive Wilderness Sports of McCall
  • Colorado Fourteeners initiative
  • Ellicott Wildlife Rehabilitation
  • Family Means, Support for Families
  • Friends of Crawford State
  • Outdoor Research
  • Rails to Trails
  • Rocky Mountain Youth Corps
  • Trust for a Mountain Classroom

SmartWool Breast Cancer Fund recipients include:

  • Living Beyond Breast Cancer Fund
  • Breast Cancer Fund
  • Casting for Recovery

Chip Coe, SmartWool President said, “We are so lucky and proud to be able to give back to the community which supports us and such dedicated organizations. We revel in this opportunity and are so happy to help those who identify so closely with those important areas of interest best reflecting the SmartWool® brand. We feel very fortunate to have the support of the outdoor community, and are excited about continuing to help it grow and thrive.”

Awarded semi-annually, the SmartWool Advocacy Program was born of a desire to efficiently give back to the communities in which SmartWool’s customers and employees live. It is comprised of two separate funds using different funding mechanisms: The SmartWool Advocacy Fund is funded by 10% of net revenues of online sales from SmartWool’s new e-commerce website at www.SmartWool.com and the SmartWool Breast Cancer Fund is financed by 2% of sales of women’s specific socks marked with a pink ribbon.

Administration and execution of the SmartWool Advocacy Program is undertaken by a board comprised solely of SmartWool employees elected by their peers. Additionally, all SmartWool employees will be awarded a new benefit, enabling each to volunteer as many as 20 paid hours per year to help local non-profit organizations. This allows SmartWool and its employees to supply not only monetary awards, but to contribute much needed labor as well.