Mirror, which sells $1,495 full-length mirrors that double as interactive home gyms, is closing a funding round expected to reach $36 million, according to TechCrunch.
The funding was confirmed by sources and Delaware stock filings. It’s unknown which firms participated in the round.
With the funding, the startup’s valuation will reportedly near just under $300 million. Founded by Brynn Putnam, the startup has raised $40.8 million in disclosed funding to date, according to Crunchbase.
Past investors include Spark Capital, First Round Capital, Lerer Hippeau and BoxGroup.
Like Peloton, Mirror offers a subscription to the service’s unlimited live and on-demand workouts.