Smack Sportswear, the maker of custom designed athletic apparel (primarily focused on volleyball), has signed a partnership agreement with Phiten, the originator of the titanium necklace and precious metal-infused sports accessories. The agreement between the two sporting giants is the first to allow a US-based apparel company (Smack) to acquire an exclusive license to infuse clothing with Phiten's Aqua-Metal technology.
Smack, who is dedicated to ensuring a successful launch, will promote a Kickstarter campaign in late August 2013 with the purpose of expanding production, promotions, and distribution of the new line.
At its core, the “Phitenized” garments will feature Phiten's AQUA-METAL technology – metals broken down into microscopic particles, as well as moisture wicking and other high tech properties. The purpose of the Phiten tech is to help athletes excel during activity and to support a healthy and active lifestyle. Made with high-end fabrics, the new “Phitenized” line will range in price from $39.99 – $89.99 USD and will be available in three categories: Beach, Team, and Core Performance apparel.
Smack plans to expand the “Phitenized” apparel offerings from volleyball initially, to other sports such as baseball, softball, and soccer. Distribution will primarily be through team dealers and retail chains domestically, then internationally.
“Phiten's accessories are worn by thousands of professional athletes worldwide to help them perform at a higher level,” said Bill Sigler, CEO of Smack Sportswear. “With Phiten as our partner, we have a chance to introduce the most innovative technology into fabric since moisture wicking was introduced in the 90's. It could revolutionize the industry.”
“We are excited to partner with Smack,” said Joe Furuhata, vice president of Phiten USA. “Smack is an accomplished brand and we have great trust in their ability to create quality products with our technology.”
