Slinger Bag has named Paul McKeown as chief financial officer, effective immediately. McKeown will be responsible for overseeing the finance and accounting functions of the company as it continues its global expansion into the tennis market.

McKeown brings over 40 years of experience in executive roles managing financial, operations and IT functions in the consumer products segment. Most recently, he served as vice president of finance for Precor Fitness, a wholly-owned subsidiary of Amer Sports Company. Under his leadership, the Precor Fitness finance team was re-organized and new tools and processes were implemented, resulting in significant improvements in absolute performance and against pre-established targets. Previously, McKeown served as director of Process Integration & Development for North America for Amer Sports Company’s Financial Shared Service operation in Poland and vice president of finance and operations for Wilson Canada. He began his career with 10 years leading the finance, IT and operations teams at Wilson Canada.

“We are pleased to welcome Paul to our management team,” said Mike Ballardie, CEO of Slinger Bag. “Paul is a veteran in the sports industry with over four decades of financial management and operational experience in the consumer products segment. His proven track record, functional expertise, and technical knowledge in all aspects of corporate finance and accounting will be invaluable to our financial and strategic planning as we continue to expand our business.”

“This is an exciting time to be joining Slinger Bag,” said McKeown. “I look forward to working with the rest of the executive team and lending my expertise in the consumer and sports equipment markets in order to help accelerate the company’s growth globally.”

Photo courtesy Slinger Bag