Slinger Bag announced a five-year distribution agreement to cover the Indian market with Racquets4U, a racquets specialist e-tailer in India.

Under the terms of the new agreement, Racquets4U will be the exclusive distributor of the Slinger Bag tennis product in the country.

Racquets4U runs comprehensive marketing and grassroots programs to support the growth of racquet sports in India, including tennis. Its network encompasses players, coaches, opinion leaders, and state and national federations. Racquets4U can also leverage the network of its affiliate Delux Sports, a sports company with exclusive licensee and distribution rights for global sports brands including Head.

“Tennis is a growing sport in India and with our deep understanding and distribution reach across different channels, we look forward to making the game-changing Slinger Bag available to tennis lovers across the country and play our part in the growth of the game,” said Neeraj Aggarwal, Director, Racquets4U.

Mike Ballardie, CEO of Slinger Bag, said, “Racquets4U provides Slinger Bag with a truly comprehensive platform for launching Slinger Bag to the Indian tennis community and its massive market potential. We value the company’s multichannel setup and enthusiasm for our product, and I am convinced they are the right partner for us to replicate in India the massive success that Slinger Bag enjoys in other global markets.”