Slinger Bag Inc. announced that David Grutman is joining the company as a strategic advisor. Grutman, a Miami-based entrepreneur, will offer his expertise in branding within the hospitality, event and lifestyle industries.

Under his company, Groot Hospitality, his properties include LIV at Fontainebleu; Swan, Komodo and Papi Steak restaurants; and the newly opened The Goodtime Hotel. He is also Creative Director and Co-owner of Prince, the tennis and sportswear brand.

“David will bring an exciting flair to Slinger and help us further our position as a need-to-have product for anybody who enjoys getting out onto the court,” said Juda Honickman, Slinger Bag’s CMO. “David’s expertise will enhance our brand significantly as he brings a wealth of knowledge and experience around the art of consumer connection and creating products and experiences that resonate with people. We want everybody who loves tennis to want a Slinger Bag, and we believe that David will help us reach a new demographic of tennis enthusiasts. He truly has a keen eye for the best products and places out there, and to have him engage with us on a strategic level is an absolute honor.”

Photo courtesy Slinger Bag