Skullcandy, Inc. (SKUL), the lifestyle audio brand, partnered with Rock My World, Inc. to create RockMyRun, which works with DJs to curate playlists that react to physiological feedback.
Rock My World is a digital health and fitness company that professes to increase performance by using real-time body data to adapt content to movement. In partnership with Skullcandy Human Potential Labs, the companies will draw on their experience to help athletes improve performance.
”Skullcandy’s Human Potential Lab is expanding the way we think about performance in exciting ways,” said Rock My World CEO and Founder Adam Riggs-Zeigen. “We’re enthusiastic to partner with a company that is transforming the way athletes of all levels consume and respond to media.”
”Rock My World will be instrumental in furthering our mission to learn what potential exists at the intersection of music and sport,” said Emily Cook, Human Potential Program Manager. “After hundreds of hours testing various mixes of music with athletes of different skill levels and experience, the Rock My World teams are truly at the cutting edge of selecting the perfect mixes for our athletes.”
