Skullcandy, the headphone manufacturer and developer of core audio products, added industry vet Tim DeBrincat as international marketing manager. He was international marketing manager at Oakley, Inc.
Operating out of the new Skullcandy office in San Clemente, CA, DeBrincat is responsible for leading the creation and implementation of international marketing strategies.
“We are thrilled to have Tim join the Skullcandy family. He is a timely and critical addition to our team as we continue our focus as a globally unified brand, with strategic growth into key international markets,” stated Mike Carter, Vice President of Global Marketing, Skullcandy. “His past international achievements with Oakley are simply stellar and we know his new efforts with the Skullcandy team will ensure our global brand vision.”
DeBrincat adds to the growing marketing team at Skullcandy Pacific, Skullcandy's first digs outside of its Park City, UT, headquarters. An Orange County native, DeBrincat was previously the International Marketing Manager at Oakley, where he worked with regional offices to institute an international marketing platform to expand the brand's global presence. DeBrincat began his career in advertising for the automotive industry, where he managed and produced advertising campaigns for Land Rover and Toyota – including being part of the team that helped align the Toyota brand with the core sports crowd at the Dew Action Sports Tour.
“Skullcandy is a company I've had my eye on for quite a few years and it's amazing to see such growth from a young brand,” said DeBrincat. “The brand exists to deliver not only the best in premium audio and styling, but also an influential lifestyle. It's time for the globe to fully experience what North America has embraced since the company's inception.”
Skullcandy said it has quickly grown to become the No.2-selling headphone company in just seven years, dominating the cranial real estate category and producing unmatched audio products and lifestyle accessories.
The Skullcandy family includes exclusive partnerships with: Roc Nation, a Jay-Z founded music and entertainment company, Mix Master Mike, the National Basketball Association, and the Hard Rock Hotel and Casino in Las Vegas with branded Skullcandy stages at the Joint, Wasted Space, Rehab, and Friday Night Live.
Skullcandy's roster of artists and athletes is amongst the most prolific in any industry, including rap czar Snoop Dogg; snowboarding legends Terje Haakonsen, Mark Frank Montoya and Devun Walsh; skate pros Lizard King, Theotis Beasley and Greg Lutzka; surf rulers Mick Fanning, Kai Otton, Kolohe Andino, the Gudauskas brothers, and Clay Marzo; as well as free-ski greats Tanner Hall, Kaya Turski, and Tom Wallisch.
