Audio brand Skullcandy Inc. has announced the launch of Now Feel This, a global live steam concert series dedicated to showcasing emerging artists. The first set of concerts will feature performances by White Reaper, Hinds and Now, Now.

The Now Feel This concert series will broadcast 29 shows throughout the year. Skullcandy will broadcast each concert live at intimate venues in the U.S., Canada and the U.K. while live streaming on its own Facebook and YouTube channels to introduce these artists to its 2.1 million-plus digitally connected fans.

Upcoming shows will start May 18 in New York City with White Reaper and continue throughout the year, culminating with a final concert and livestream during the Sundance Film Festival in Skullcandy’s hometown of Park City, UT.

Live concert series dates and locations include:

  • White Reaper, May 18, New York City
  • Hinds, May 26, San Francisco
  • Now, Now, July 28, San Francisco

“Skullcandy’s mission is to unleash the visceral power of music for all through its innovative audio products and its support of emerging artists that are creating incredible content,” said Jessica Klodnicki, Skullcandy CMO. “With the Now Feel This concert series, we’re able to provide a live platform for musicians to tell their stories to a wider audience.”

To coincide with Now Feel This, Skullcandy will also launch a podcast, You Feel Me?, hosted by Lee Shaner, who previously hosted the music podcast Kinda Neat. Podcast episodes will showcase the artists headlining the series with conversations about their journey, what they are feeling in their communities and culturally relevant topics. You Feel Me? podcast episodes will be available on all your favorite podcast channels including You Tube, iTunes, Spotify, Google Play Music and more.

In addition, Skullcandy will host an experience page where fans can access all Skullcandy music content including the livestreams, podcasts and additional interviews for each artist that are a part of the Now Feel This series. Previous live streamed shows and content, including Amber Mark and Django Django, will also be available. Access to the Now Feel This microsite is available at skullcandy.com/music.