Skratch Labs has selected Australian-based Distributor FE Sports to distribute its real fruit hydration drink mix in Australia and New Zealand.


“There is nothing artificial about this amazing company and that is why their real fruit hydration drink mixes caught our attention”, said Danny Brkic, vice president of FE Sports. “We could not be more excited about partnering with Skratch Labs and spreading their mantra of “everything real” throughout Australia and New Zealand.


FE Sports is a family-owned Australian company dedicated to supporting their brick & mortar retailers by partnering with like-minded manufacturers. The company specializes in distributing new-world products to the Australian and New Zealand cycling, running and triathlon markets.


Boulder, CO-based Skratch Labs has created a range of real fruit hydration drink mixes serving human needs from sport to medical. Skratch Labs’ hydration drink mixes taste great and optimize performance and well being.