Skora Running, based on Portland, OR, has retained Terra Public Relations as agency of record, to help promote the running brand launching the “Run Real” revolution with product hitting the market in 2012.
Terra PR will manage public relations for the new and innovative Skora brand of running shoes, providing strategic PR planning and promotion of the “Run Real” revolution pioneered by the brand.
“Skora’s “Run Real” philosophy is founded in a true passion for running and a commitment to excellence in product and performance, which are reflected in our footwear,” said David Sypniewski, Founder and CEO of Skora Running. “Terra PR is a natural fit for Skora, blending creative expertise and extensive media relationships with a keen understanding of the brand’s inspiration and direction.”
Guided by a desire to lead, not follow, Skora develops unique and desirable footwear that challenges the status quo and encourages biomechanically correct running performance, with minimal interference. The foot and human body are designed to run. Skora respects this natural process, providing performance footwear that’s as natural, healthy and simple as possible.
“Skora was born from a genuine passion for running, and their shoes represent a mission to provide the very best running footwear available,” said Alli Noland, Director of Everything at Terra Public Relations. “We’re excited to be part of this energetic team, building on a solid foundation and establishing Skora as a leader in the athletic-footwear market.”
Founded in 2008 by “real runners,” Skora’s debut running shoes will hit retailers in early 2012. Skora employs innovation and design to build shoes from top quality materials that allow people to run naturally, “Run Real”.
