Skis.com announced that the expansion of the website's online video library has helped the company to increase customer conversion rates as well as the number of visitors to the online ski retailer's site.
Nearly doubling the number of videos to more than 2,000 spots from last year, Skis.com has experienced 13% more visitors to the site as well as a 19% increase in conversion rateor, put another way, 19% more shoppers who arrived at the site with no intention of making a purchase, now leave the site with product in hand.
“Skis are very personal to the user and skiers want to hear from someone who has used the product first hand,” said Andy Schepper, Vice President of Operation at Skis.com. “This way they can get an idea of how it performs before making a significant investment.”
Skis.com offers practical advice in video form on topics such as “How to select the correct ski,” “How to size a ski pole” and “The purpose of` integrated bindings.” Additionally, the site offers visitors hundreds of on-snow videos reviews shot each year during product testing sessions hosted prior to the upcoming ski season.
Each year the company handpicks skiers from a cross-section of skiing abilities to participate in product testing sessions. Skis.com matches up skier experience levels with the appropriate skis from leading manufacturers. After the reviews are posted to Skis.com, site visitors can review any of the product testimonials filmed at the testing sessions. This type of information is what sets Skis.com apart, as this information isn't offered at other online retailers.
Added Schepper, “When you can put a face to it, it makes all the difference. Our clients are not buying from a faceless retailer, but they're getting to know Skis.com and our people and our passions. I think we're really making connections by creating an online experience that surpasses that of many traditional brick and mortar shops.”
In 2008, Skis.com was named to the 2009 Internet Retailer Hot 100.