Skechers USA, Inc. announced that the company won the Campaign of The Year Award at the Drapers Footwear Awards for its Spring 2016 Kelly Brook Skechers Memory Foam campaign. This achievement follows a year when Skechers has won multiple top industry awards in the United Kingdom, including Footwear Brand of the Year and Ladies Brand of the Year at the Footwear Industry Awards in February 2016.
“We have loved sharing Kelly’s amazing campaign and her obvious passion for the brand with consumers, and are incredibly honored to receive Drapers’ recognition,” said Peter Youell, managing director of Skechers UK Ltd. “These awards are a testament to the strength of the Skechers brand in the UK and Ireland, and the ongoing support from our retail partners who reaffirm and elevate Skechers as a desired brand in lifestyle and fashion footwear.”
Added Skechers chief operating officer and chief financial officer David Weinberg: “Since Skechers’ start, our core philosophy has been ‘unseen, untold unsold’ – and we’ve had great success growing our brand worldwide with campaigns that pair compelling product with amazing celebrity ambassadors and aggressively advertising through TV, print, stores and social media. We believe this strategy has helped Skechers achieve one of our largest year-over-year dollar gains in the UK, and we look forward to launching many more campaigns for men, women and kids as we expand our reach to more consumers.”
The Drapers Footwear Awards recognize and celebrate outstanding performance, innovation and creativity among retailers, brands and individuals in this fast-paced sector, and Skechers won over a strong competitive field that included Jimmy Choo, Sophia Webster, Love Brands and Butterfly Twist.
The prestigious annual awards event was held on Thursday, July 1st at the London Hilton in Park Lane, supported by the British Footwear Association (BFA) and charity partner Footwear Friends.
Skechers offers two distinct footwear categories: a lifestyle division which offers comfort-focused trend-right product for men, women and kids including Relaxed Fit, Skechers Memory Foam footwear and the philanthropic line BOBS from Skechers, and the Skechers Performance Division which includes Skechers GOrun and Skechers GOwalk footwear.
Celebrity product endorsees for Skechers’ collections include multi-platinum recording artists Demi Lovato and Meghan Trainor, actress and model Kelly Brook, TV presenter and runner Charlie Webster, and boxing great Sugar Ray Leonard. In addition, elite marathon champion and Boston Marathon winner Meb Keflezighi, elite runner Kara Goucher, and pro golfers Colin Montgomerie, Russell Knox, Matt Kuchar, Belén Mozo, Billy Andrade and Ashlan Ramsey represent the Skechers Performance Division.