Skechers is expanding its sales and distribution in China through a joint venture with Luen Thai Enterprises, a conglomerate based in Hong Kong, that will be aptly named, Skechers China. Over the next three years, the JV expects to open more than 1,200 points-of-sale for the brand across China.
In addition to Skechers footwear, Skechers China will design and market a collection of Skechers-branded mens and womens fashionable active and leisure wear. The apparel, which is expected to reach market in 2009, will be designed as an extension of the footwear and is anticipated to help further grow the brand in China.
In a release, the companies said they expect the JV to reach $10 million to $15 million of sales by year-end 2008.
