Skechers USA, Inc. signed marketing agreements with Mark Cuban, Joe Montana and Tommy Lasorda for the global launch of its new Relaxed Fit from Skechers footwear collection for men: a line inspired by the popularity of relaxed fit jeans and designed to offer stylish looks with a roomier construction and enhanced cushioning.
As part of a worldwide multi-platform agreement which includes print, in-store, online and social media, each endorsee will star in his own unique television commercial for the new Skechers collection. Designed to reflect their unique personalities, the commercials will use Mark Cuban's popularity, Montana's ability to remain calm under pressure and Lasorda's spirited character to showcase Relaxed Fit's wide range of features: from its fashionable appeal to its comforting, spacious design. The spots will run consecutively, starting with Mark Cuban's initial launch of the collection this Fall.
“In any new business I enter, whether it's sports or another venture, the key is to always stay relaxed and keep your cool – and these Relaxed Fit shoes are exactly what I need. They feel and look incredible,” said Mark Cuban, who is owner of the NBA Champion Dallas Mavericks and Landmark Theaters, a technology mogul and co-founder/chairman of the AXS TV cable network. “I love getting behind great ideas that I'm really passionate about – and the moment I tried these on, I knew that every guy would want these shoes.”
“Mark, Joe and Tommy are three sports legends promoting an idea that's inspired by the ingenuity of relaxed jeans: product that doesn't just offer more comfort, but looks great as well,” said Michael Greenberg, president of Skechers. “Guys want their shoes to feel roomy without making their feet look wide – and Relaxed Fit shoes are designed to offer this kind of comfort with a more stylish design. Plus, with these power players in professional basketball, football and baseball backing this new brand, we're confident that Relaxed Fit footwear is going to strike a chord with guys everywhere.”
Relaxed Fit from Skechers is Cuban's and Montana's second endorsement for the Skechers brand; both previously starred in Super Bowl spots for the company.
