Following up on last years wildly successful Super Bowl commercial for Skechers GOrun, Skechers USA, Inc. announced that the company will return to the Super Bowl with a new performance footwear commercial. Slated to air during the two-minute warning before halftime, the Skechers GOrun 2 spot will use humor and animals to illustrate the speed of this new line.
In the spot, a cheetah takes center stage this year when the worlds fastest land animal goes head- to-head against a human wearing Skechers GOrun 2. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 game and the much adored Mr. Quiggly commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.
Like the cheetah, Skechers GOrun 2 is lightweight, sleek and fast. Designed by the Company’s Performance Division after working extensively with elite runners, it is an innovative shoe that features revolutionary midfoot strike technology and GOimpulse sensors for enhanced sensory feedback. Designed for speed, the ultra-lightweight Skechers GOrun 2 is ideal for novice to elite athletes. The Skechers Performance Division launched in 2011 with a global marketing campaign starring elite distance runner and Olympic medalist Meb. Competing in Skechers GOrun footwear, he recently achieved two back-to-back personal best marathon times during the 2011 New York City marathon and with a first place finish at the 2012 Olympic Trials. Meb was the fastest American at the London Games, finishing fourth overall and will compete at the prestigious Boston Marathon this spring wearing Skechers Performance footwear.
Mens and Womens styles from the entire Skechers Performance Division are available in sporting goods, department and specialty athletic stores around the world.
The 2013 Super Bowl campaign marks the Companys fourth consecutive year of commercials on the worlds biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Companys fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for Skechers most successful Super Bowl campaign thus far.
