Skechers continues to invest heavily in its sponsorship of pickleball events and was recently named the official footwear sponsor of the 2023 English Open and the English Nationals’ pickleball tournaments.
“With the launch of Skechers Viper Court in 2022, Skechers has fast become the leading pickleball footwear brand in the United States, and we’re looking to repeat that success in the U.K.,” said Richard Parker, managing director for Skechers in the U.K. and Ireland. “Now, as the sport is rapidly growing in the country, it’s time for players here to experience the advantage of Skechers pickleball footwear designed specifically for comfort and performance on the court. The partnership with Pickleball England illustrates our commitment to the sport and is just one of several steps we are planning to continue supporting the fans who love this game.”
Skechers holds sponsorships with every major pickleball tour and organization in North America, including USA Pickleball, Major League Pickleball, the Association of Pickleball Players (APP) Tour, the Carvana Professional Pickleball Association (PPA) Tour, and the Pickleball Canada National Championship.
Last year, Skechers signed its first two pickleball athletes in the U.S.Canada, Tyson McGuffin and Catherine Parenteau, as sponsored athletes.
Karen Mitchell, chair and co-founding director of Pickleball England, said, “We are thrilled to be partnering with Skechers for the English Open and English Nationals. Skechers currently sponsors major elite professional pickleball tours in the United States and Canada, so it’s fantastic to have their support for our biggest events over here.”
Pickleball England’s English Open will take place from August 3-6 at the Telford International Center in Shropshire, England, while the English Nationals will be held from October 26-29 at the Bolton Arena in Greater Manchester, England.
