Skechers USA, Inc. has opened a flagship store in the heart of Covent Garden, London’s premier destination for culture and leisure. Exclusively located on the Royal Opera House property across from the famed Covent Garden Market, the new Skechers location is a central magnet for shoppers worldwide.
“Skechers Covent Garden is the ultimate sales and branding tool,” said Michael Greenberg, president of Skechers. “Consumers cant get enough of this world-famous district because it’s known for having it all – shops, restaurants, architecture, entertainment. And now, it’s also got Skechers which means that millions of new customers and fans of the brand can enter our world, try on our styles, buy our product, and take the Skechers experience home to their countries.”
Designed to infuse the Opera House’s architectural design with Skechers sensory retail philosophy, the flagship store showcases sculptured gypsum wall panels and premium solid black oak flooring, as well as signature Skecherslooks such as blue florescent acrylic wall displays and table tops, LCD screens, color-changing LED lighting, and light box graphics.
A living catalogue, the store features a broad range of Skechers athletic, casual and dress styles for men and women, along with a dedicated children’s department illuminated with the brand’s animated characters. The Company’s popular Shape-ups fitness footwear collection also prominently features in its own shop-in-shop, promoted with graphic images and four LCD screens playing Shape-ups instructional videos.
The Skechers Covent Garden store at 2/3 James Street is the latest in a growing network of global destinations showcasing the brand. In addition to the Skechers retail store on London’s Oxford Street, the company’s flagship stores include high-profile locations in New York’s Times Square, Los Angeles Hollywood & Highland and Universal CityWalk, and San Francisco’s Powell Street, as well as Toronto, Paris, and Shanghai. Skechers currently owns and operates more than 280 retail stores in the United States, Canada, Europe and Asia.
