Skechers USA, Inc. announced that effective immediately it is assuming the distribution of its product in Canada. In support of its direct distribution in the region, the Company has established the subsidiary Skechers USA Canada, Inc. with offices and a showroom planned in Toronto.
“We are extremely excited about initiating direct operations in Canada as we see great opportunities to grow our brand across the Canadian provinces,” began Larry Remington, president of Skechers USA’s international division. “Already a name well recognized in Canada, we believe we can build our brand identity and increase sales by exporting our business model, growing our product offering and optimizing our marketing strategies to benefit the consumers of this region. This will be advantageous to the important retailers carrying Skechers product in Canada.”
Skechers latest strategic global move follows the establishment of the Company’s direct distribution in the European marketplace, including the United Kingdom, Germany, France, Italy, Switzerland, Spain, Austria and the Benelux region.
“The success we have achieved and maintained in Europe where we have established direct control of our product in tandem with our subsidiaries has given us the opportunity and inspiration to look at additional global markets to export our business model,” said Michael Greenberg, president of Skechers USA. “We believe Skechers direct product management in Canada will be equally successful, bringing us closer to our goal of growing our international sales from almost 15 percent to 25-30 percent within the next four years.”
In line with Skechers business model, the Company will launch an aggressive marketing campaign focusing on men’s and women’s print advertisements in key publications and television spots on major networks. Along with broadening the product offering for men, women and children to include more styles from its 12 lines, the Company will examine Skechers retail store opportunities in line with its existing Toronto store.
