Simple Shoes, a division of Deckers Outdoor Corporation, celebrates Earth Day 2010 with its BIO.D Footwear Collection.

The shoes are manufactured using EcoPure, an organic compound that will
eventually eat away at the bonds holding these materials together. This
allows the midsoles and outsoles of the styles, when exposed to the
moisture and heat typical of landfills, to biodegrade in 20 years as
opposed to the industry average of 1,000 years.

“Our focus at Simple is to make better shoes–shoes that look good and are made sustainably,” said Cielo Rios, Simple’s Product Line Manager. “The BIO.D collection takes our efforts a serious step forward and we are happy to pioneer a new way to think about shoes–as something that wont sit in a landfill for an eternity.”