The Walking Co. announced the exclusive launch of PlanetWalkers by Simple. PlanetWalkers will be featured at Walking Co.'s 190 stores this summer as part of a month-long 'Sustainable Comfort' promotion highlighting efforts across the comfort shoe industry to incorporate eco-friendly materials and production techniques.
“PlanetWalkers are for those who want to tread lightly on the planet without compromising comfort and style,” said Angel Martinez, CEO of Deckers Outdoor Corp. “We have an excellent relationship with The Walking Company and are confident that their retail and online presence offers the best launch vehicle for this exciting new line of planet friendly comfort shoes.”
The new PlanetWalkers collection, offering several styles for both men and women, will be available at The Walking Company in mid-July and will be the featured product during a month-long 'Sustainable Comfort' chain-wide promotion. “We are proud to bring the world's first sustainable comfort shoes to the market and to our customers,” commented Andrew Feshbach, CEO of The Walking Company.
“PlanetWalkers are first and foremost a collection that offers outstanding comfort and excellent style; the fact that they are eco-friendly demonstrates that quality production and environmental stewardship can walk hand-in-hand.”
PlanetWalkers feature premium leather from certified BLC and ISO 14001 tanneries committed to continued improvement in all aspects of their business that affect the planet. PlanetWalkers' outsoles are molded with a blend of 60% latex rubber and 40% recycled car tire composite. It provides a durable and flexible foundation that supports and protects your feet, while providing traction on all surfaces. Cork and recycled compression molded EVA make up the midsole while ground recycled car tire and Ortholite footbeds provide the insole with proper arch support.
