Simms Fishing Products announced promotions from within to its leadership team.
“It’s been unbelievable to see how many individuals are now beginning to view fishing through the lens we’ve always viewed fishing through,” said Simms CEO Casey Sheahan. “Of course, fishing is fun, but I believe that what anglers are really latching onto isn’t so much the fish they may or may not be catching; it’s the experience. Not only is our executive team filled with passionate anglers, but it’s also stacked with the experience and drive that will allow our brand to evolve with the industry and position Simms for exponential growth for the future.”
Simms executive leadership team of ten cumulatively represent almost 300 years of experience in the outdoor/fishing industry. Several of its employees have worked for Simms for over ten years, and others for more than 25 years across the industry.
Recent executive promotions include Diane Bristol, vice president, culture and community; Stacie Bruno, CFO; Ben Christensen, COO; Mike Moore, chief revenue officer; and Robert Gibson, vice president, manufacturing. They join Simms’ executive team, including Casey Sheahan, CEO; Jordan Wand, chief product officer and Strick Walker, chief marketing office. Former Chief Operating Officer Lee Fromson will become executive vice president, strategic initiatives on a part-time basis.
“Here at Simms, we believe our team is the most valuable part of the organization, and we put time, resources and initiatives into supporting our team members, which creates positive energy,” said Bristol. “Not only does that energy propel the brand, but it also contributes to an awesome culture.”
