The North American division of Signa Sports United (SSU) hired Lacy Kemp as Nukeproof’s brand manager and Pace Roghaar as a graphic designer for the SSU portfolio of brands.
Most recently, Kemp worked in marketing and communications for Kona. Prior roles include marketing and editorial positions with Contour, Bike and Diamondback. She has produced mountain bike-related films, written for industry publications and managed pro athletes.
In her role at SSU, Kemp is responsible for driving Nukeproof U.S. strategic brand positioning, B2B and DTC marketing and brand communications, and working closely with its sales and product teams to drive brand awareness, demand and sales.
Roghaar joined SSU from YT Industries, where he worked as a graphic designer for two years. In addition to his work in the bike industry, Roghaar has over seven years of design experience across traditional and digital media.
SSU’s North American Bike Division, based in Park City, UT, launched operations in November 2022 and includes B2B and DTC sales of Nukeproof bikes, parts and accessories and DTC sales of the Vitus brand.
