Tennis-Point, the racquet-sports equipment online retailer owned by Signa Sports United, entered into a multiyear agreement with the Tennis Channel to operate tennis.com and a new merchandise site found on TennisShop.com.
Tennis Channel will promote Tennis-Point’s site across its owned television, digital and social media platforms, including studio segments devoted to TennisShop.com during tournament coverage, on-air reminders, branded content, online billboards, and social integrations.
The Tennis Channel will also release a private-label line, expected to launch in 2024, dedicated to the brand and sold exclusively on TennisShop.com.
“Tennis-Point is truly the ideal partner in helping Tennis Channel launch and realize the fullest potential of TennisShop.com,” said Ken Solomon, president of the Tennis Channel. “We share strikingly similar philosophies in media and e-commerce. Both organizations grow the sports we serve through relentless innovation and the harnessing of new technologies to make tennis more accessible and enjoyable to more people than ever before. We’re excited to combine our complementary strengths in developing and creating new breakthrough global opportunities together.”
“Our partners at Tennis Channel share our passion to grow the game, and it’s exciting to bring together two global brands and create a unique experience for tennis fans,” said Colleen Leonard, the chief brand officer at Signa Sports United. “This is the first step in seamlessly bringing together a multi-media tennis platform and e-commerce, and we think the tennis fans will love it.”
