Sightron, Inc., the designer, manufacturer and distributor of riflescopes and sport optics since 1993, promoted John Long to Director of Sales. Long is responsible for all domestic and global sales, rep groups, marketing, product development, and training in his new role. He reports directly to company president Yuji “Mack” Matsumoto.
The North Carolina-based company has production facilities in Japan and the Philippines.
“We are fortunate to have someone of John’s caliber and experience to step up and lead Sightron sales, marketing and product development into the future,” said Matsumoto. “John is a proven leader with a solid optics background and the ability to bring people together. We look forward to having him navigate Sightron through new products and innovations for years to come.”
Long has spent over 27 years in the shooting sports industry. Before joining the company, Long was the national account manager with a Top 5 U.S. optics company for over 22 years. He has a Bachelor of Science in Marketing Sales and an Associate’s degree in Applied Optics.
“I am honored to have been selected as Sighton’s Director of Sales,” said Long. “Sightron is a major manufacturer of some of the highest quality optics and has a proven track record of quality construction, reliable performance, and exceptional U.S. customer service support that is second to none in the industry. I will facilitate the sales and product development teams to continue innovating and producing quality products that best serve our customers, partners, and retailers.”
