SIGG Switzerland had some presence in the U.S. through a distributor, but will now take a more active role in the U.S. market. It has opened up a U.S. office and named a general manager responsible for running its U.S. business. The company has formed SIGG USA, based in Stamford, Ct., and has named Steve Wasik to the position of General Manager for the U.S. market.

Prior to joining SIGG Wasik launched the Bourjois beauty brand into the U.S. for Chanel and prior to that was instrumental in building the Naya water business in the 1990s to $100 million in sales.

Wasik will report directly to SIGG CEO Stephan Lack who is based in Switzerland.

“The market is ripe for a product like SIGG as consumers are demanding environmentally friendly products that are first and foremost performance driven but also have a “cool” factor like theses bottles do,” said Wasik.

Wasik said with SIGG’s backing and involvement in the US market, retailers can expect to see more cohesive marketing and brand building efforts. “SIGG is committed to greatly expanding its presence in this market,” said Wasik.