Firearms manufacturer Sig Sauer signed on as a sponsor of Major League Fishing (MLF) made-for-television bass fishing events for the 2017 season.
“Sig Sauer has a long, rich history as a leader in the firearms industry, but has also become a popular brand for shooting sports and personal defense; our audience knows them well as there is such high crossover between anglers and those who use firearms,” said MLF General Manager Jim Wilburn.
Major League Fishing’s format features professional bass anglers competing against each other, with a live leaderboard providing updates throughout the event.
“We very much value our partnership with Major League Fishing because they have developed such an authentic model for their top rated outdoor show,” said Tom Taylor, Sig Sauer chief marketing officer and executive vice president of sales. “Also, MLF reaches a demographic that is in line with our product lines, appealing to both fishing and shooting enthusiasts alike. This is a great fit for us, and we like the way MLF engages its audience for sponsors.”
