SIG SAUER, Inc. announces the addition of Rob Girard to its team as the manufacturer’s director of commercial sales operations. The industry veteran brings nearly a decade of outdoor sales experience and a passion for the shooting sports to the SIG SAUER team.

Formerly with Leupold & Stevens, Inc., Horton Archery and Eastman Outdoors, Girard is no stranger to the hunting and shooting sports industry, and brings a track record of success to the sales team.

“As we continue to transform the SIG SAUER sales and distribution infrastructure building up the internal sales processes and systems to support our outside sales force, our distribution partners, and our customers has always been the critical next step,” said SIG SAUER, Inc., Vice President of Marketing and Commercial Sales Andrew York.  “Rob brings strong sales and financial acumen to the team.”

In his new role, Girard will manage the day-to-day sales operations, including the internal sales support, customer service and technical service teams. Girard will also be involved with forecasting, sales systems and customer relationship management initiatives.