Sierra Trading Post said it was recently voted #1 e-commerce website for Outdoor Clothing, Gear and 39 overall in the Favorite 50 Online Retailers list published by the National Retail Federation.
The Favorite 50 is an annually published list of customer-ranked eCommerce websites in the U.S. and 2009 marks the third iteration. The list appeared in the Sept. 2009 issue of Stores Magazine.
“The fact that SierraTradingPost.com was recognized more often than any other website (in the category of outdoor clothing and gear) is an indication that today's economically minded consumer knows where to turn for top-quality products at prices few retailers can match,” says Andy Newlin, director of eCommerce for Sierra Trading Post. Price factored heavily in the results. In fact, 74% of consumers polled rated price a “5” on a scale of 1 to 5 (5 meaning “very important”).
“We will continue to focus on improving the service and convenience of both our website and other channels in order to create a customer experience that is unforgettable, each and every time,” says Newlin.
This year's Favorite 50 results were generated by BIGresearch. The Ohio-based firm polled 8,635 consumers who answered two open-ended, write-in questions about online shopping.
