Sierra Trading Post, an outdoor apparel and accessories retailer, increased its search revenue by 36 percent year-over year in the fourth quarter of 2011 with ChannelAdvisor’s Paid Search solution.

“ChannelAdvisor’s Paid Search solution saves us time and gives us the ability to analyze consumers’ behavior,” said Sierra Trading Post Web Marketing Manager Bert Adam. “Having insight into where buying decisions are being made helps us make more educated and profitable bidding decisions and boosts our search revenue.”

Sierra Trading Post relies on ChannelAdvisor for continual winning results from its pay-per-click campaigns. ChannelAdvisor’s expert technology helps manage all aspects of paid search campaigns including ads, keywords and ad groups, allowing Sierra Trading Post to further broaden its online exposure and increase online sales.

“In the four years since we began working with Sierra Trading Post we've enjoyed watching its rise in the e-commerce world,” said ChannelAdvisor President and COO David Spitz. “The company’s increase in search revenue last quarter well exceeded that of e-commerce growth during the holiday season, which demonstrates the high caliber of its e-commerce strategy and execution.”

Sierra Trading Post is #88 on the Internet Retailer Top 500 list, and joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.