SIA has reported that space requests for current exhibitors and new companies interested in exhibiting at SIA.07 are coming in at the fastest pace ever. SIA anticipates that with nearly all past exhibitors expected to return and the strong demand from new companies, the Show will be officially sold out by the end of March.
The increase in demand is attributed to the success of the show this year and the increased media coverage revolving around the winter Olympics.
To date, SIA has already received completed applications from 25 new members. In addition, current exhibitors and new companies are requesting more square footage throughout the Show Floor. Due to the high demand for additional space, SIA has implemented a waiting list for new exhibitors just coming in and requesting space for SIA.07.
In addition, requests for information about membership, sponsorship, Fashion Show participation, and other association related products are at an all-time high. Nearly 50% of sponsorship items are already committed for next year including badge and show bag inserts, floor plan logo spots and more.