SnowSports Industries America (SIA) will host the 2017 SIA Snow Show from January 26 to January 29 in Denver, CO, where over 500 exhibitors and 18,000 visitors are expected to gather to showcase and discuss the industry’s newest trends and most popular offerings. This year, more than 90 new exhibitors will make their inaugural appearance or reenter the largest snow sport trade show in the world.
“The SIA Snow Show provides an incredible outlook on the newest and most innovative aspects of the industry,” said SIA President Nick Sargent. “We continually place a great emphasis on attracting new and returning exhibitors that have an influence on the many expanding segments of the snow sports industry and contribute to the diverse layers of brands represented at the Snow Show. We are very excited to welcome them to the epicenter of the winter business.”
New and returning brands to the 2017 exhibitor list include: Adidas Snowboarding, Spyder, Goldwin, Wolfgang Man & Beast, Jack Wolfskin, Outdoor Research, Burton, J Lindberg, Powder Jet Snowboards, Dang Shades, Alps & Meters, Sure Foot Corporation, H20 Heli Guides, Oskar Blues Brewery and more. Check out the full list of 92 new exhibitors on the SIA Snow Show website.
As a prominent gathering of the snow sports community, the SIA Snow Show assembles over 1,000 brands in alpine, snowboard, cross country, AT/backcountry, snowshoe, outdoor and apparel. The SIA Snow Show delivers an in-depth view of the latest trends, innovations and product lines.
The 2017 Snow Show is scheduled for January 26 to 29, 2017, with Industry + Intelligence Day taking place on January 25, at the Colorado Convention Center in Denver, CO. Following the Snow Show will be the On-Snow Demo/Ski-Ride Fest hosted by Colorado’s Copper Mountain Resort from January 30 to 31, 2017.
Photo courtesy SIA Snow Show
