SnowSports Industries America (SIA) partnered with Brandlive to launch“Snow Show Live.” SIA will stream live programs from the Snow Show in Denver Colorado on January 25, 26 and 27 at www.snowsports.org.
The Snow Show brings together more than 80 percent of the retail buying power index including: manufacturers, reps, resorts, athletes, celebrities, politicians, and some of the most respected people in the snow sports industry. In its first push into live streaming, the video event will feature first looks at the hottest snow sports trends, new product innovations, educational seminars and discussions as they happen.
“Going live provides us with an opportunity to give our audiences and those members of the industry who are unable to attend, a front row view into the latest product/innovation discussions that are happening in the snow sports industry during the SIA Snow Show,” said Todd Walton, director of communications and marketing for SIA. “This first live video event kicks off a new initiative for our organization and our commitment to bringing content to members of our industry through real-time insights and educational sessions that promote success in the evolving snow sports business.”
Member-owned and industry inspired, SIA has been focused on the drive and success of snow sports for over 60 years. Established in 1954, the organization produces the annual SIA Snow Show and On-Snow Demo, the largest snow sports industry trade show and networking environment globally, while delivering invaluable data/research, support, marketing products, government affairs representation, services and programs. Attending the show? Stop by to visit the studio on the show floor at booth #470.
The Brandlive platform has powered more than 6,000 events for brands and retailers, and brings together the critical elements to enable an optimal interactive live experience: livestreaming at scale, rich merchandising and eCommerce, robust audience interaction and a complete event registration system.
SCHEDULE of SESSIONS (All Times in MST):
Wednesday, January 25
4:00pm: (delay) Keynote Address by Nick Sargent, SIA and CO Governor John Hickenlooper
Thursday, January 26
10:00am: Innovative Composite Materials for Performance & Safety by Innegra Technologies
11:00am: The Future of Outdoor: Building a Sales & Ordering Platform by Handshake NYC
12:00pm: Inventory = High Risk by Management One
12:30pm: Open to Buy, Explained in Simple Human Terms by Management One
1:00pm: Defining Your Line – IP Strategies for Small to Medium Sized Companies by Workman Nydegger, IP Law
Friday, January 27
10:00am: Take the Guesswork Out of Clinic Execution by GoSpotCheck
10:30am: Keeping Track of Pros On and Off the Mountain by GoSpotCheck
11:00am: Undercutting the Mistakes – how to Avoid Common Missteps with Minimum Advertised Price (MAP) Policies by Procopio
12:00: The Business of Being Good: CSR Branding Best Practices By Scream Agency
1:00pm: Your Reputation Sucks: What you can learn from a simple brand audit by Active Interest Media
