SnowSports Industries America (SIA) recently reported dollar and unit sales for specialty ski and snowboards stores as well as overall industry sales for the reporting period of August 2004-January 2005. However, after further analysis, a calculation error was determined by Leisure Trends Group which conducts the Retail Audit.
In the release distributed earlier this month, SIA reported that overall sales for the entire winter sport market (including specialty and chain stores) were up 2.8 percent in dollars to $1.76 billion for the August 2004 through January 2005 period and unit sales were down 7.3 percent. In actuality, the report now shows that sales were flat in dollar sales at $1.7 billion and unit sales were down 10.0%.
It was also reported in the same release that sales at specialty ski and snowboard shops were up 2.6 percent compared to last season translating to $1.37 billion in sales while unit sales were down 2.6 percent. In actuality, specialty store totals for season-to-date sales figures now report a 2% decrease in dollars which translates to $1.3 billion in sales while unit sales were down 6.6%.
By the time that the correction is spread across all categories and brands, the effect is minimal. All previously released reports were not affected nor were the current period January figures.
If you have any questions on the errors originally reported, please contact Christine Martinez, market research manager, at cmartinez@thesnowtrade.org.
