SnowSports Industries America (SIA) released its 2016 SIA Snow Sports Market Intelligence Report November 22, showing that the industry’s retail sales fell 1 percent for the 2015/16 season to $4.7 billion.
The report shows that the health of the snow sports market was largely regional, based on where the snow fell last season. For example, specialty sales in the Northeast fell by 14 percent to $658 million, officials said, but west of Kansas, specialty sales increased 16 percent to $1.1 billion.
“The Snow Sports Intelligence Report is a key information resource for suppliers, retailers, reps, entrepreneurs, financial analysts and students,” said SIA Director of Research Kelly Davis. “It gives suppliers, reps and retailers a complete view of the snow sports market and a detailed view of each category and market channel in order to compare pricing, unit and dollar volume by channel, regional sales, participant numbers and identity profiles, latest trends and most impactful news stories of the season.”
Other highlights from the report include:
- 11.6 million skiers and 7.6 million snowboarders say they participated last season.
- Snow sports participants burned 356 billion calories, enough to offset consumption of more than 2 billion beers.
- The number of skiers who say they participate in freeskiing rather than alpine skiing increased 4 percent, to 4.6 million, in 2015/16.
The 2016 Snow Sports Market Intelligence Report is available at no cost to SIA Members and $599 to non-members.
Photo courtesy SIA
