SIA has partnered with
Colorado Ski Country USA to create the “Medallion Program” which will provide
free and discounted lift tickets for skiing and riding to snow sports specialty
retailers attending the 2010 Snow Show, the new name for the SIA show. The changes
follow its move from
to
The 2010 Snow Show is
scheduled for January 28 -31.
Following the Snow Show,
SIA also said it will host its inaugural On-Snow Demo & Festival at Winter
Park Resort on February 1-2, 2010. The event will be held in conjunction with
WWSRA (Western Winter Sports Representatives Association), which has an
extensive history of hosting on-snow demos for reps and retailers in the active
sports industry.
More than 100 exhibitors
are expected be on hand at the On-Snow Demo allowing retailers to test the
industryâs newest skis, snowboards, boots, tools and accessories in the
environment they were intended â” on snow. A Nordic demo will be held at nearby
Devilâs Thumb Ranch, which maintains a world class Nordic center. SIA will
provide shuttle transportation between Winter Park Resort and Devilâs Thumb
Ranch. In addition to the retailer-specific demos, SIA will also host a
Festival-themed event open to all Snow Show attendees — activities for the
Festival remain in the planning stages and further details will be announced
throughout the spring and summer months.
