SnowSports Industries America Education Foundation joined forces with Outdoor Industry Foundation and several federal government agencies to promote the GET FIT WITH US campaign. The SIA Education Foundation is the arm of SnowSports Industries America that oversees Winter Feels Good, the public awareness campaign that promotes the health, fitness, and social benefits of snow sports including alpine skiing, cross country skiing, snowboarding, and snowshoeing.
“The strategy behind Winter Feels Good is to build relationships and partnerships with organizations that champion among children and adults involvement in recreational activities,” said David Ingemie, president of SIA, in a prepared statement. “Partnering with the Outdoor Industry Foundation and federal agencies on GET FIT WITH US makes perfect sense. Winter Feels Good has built a solid track record toward creating awareness of snow sports as an ideal way to maintain a healthy lifestyle and the program is very compatible with the GET FIT WITH US initiative.”
GET FIT WITH US is a national campaign being spearheaded by the Outdoor Industry Foundation, Forest Service, and the Bureau of Land Management to raise the profile of Americas public lands and waters and to encourage Americans to utilize these resources for outdoor recreation.
