SnowSports Industries Americas hired a new research manager, Kelly Davis. Davis has been tapped to oversee all research efforts related to the industry including the Retail Audit, Brand Share Reports, Sales and Orders Surveys among others. Additionally, she will develop all new market research projects and continue to monitor SIAs current inventory of existing studies.
Kelly has more than fifteen years experience in market research gained over the course of a well-rounded career with a common thread of passion for solid research methods and actionable insights gained from innovative analysis techniques. In 2006, she founded and still owns Blacksand Research, a small boutique consulting services company providing custom market, industry and competitive intelligence research. She comes to SIA after completing a five-year stint at the National Institute of Standards and Technology and serving as Knowledge Management Director.
“Kelly brings a wealth of knowledge about research techniques and implementation to SIA,” said SIA President David Ingemie. “She will play a vital role in the development of new research products for the industry as well as help streamline the associations current research inventory all with the end goal of positioning SIA as The Intelligent Partner.”
“This job allows me to mix two activities that Im absolutely passionate about, skiing and research,” said Davis. “Im really excited to be part of a team with such an excellent reputation for providing top rated research, services and opportunities to SIA members.”
An undergraduate of University of Arizona and masters program graduate from University of Hawaii , Davis is an avid sports and fitness enthusiast competing in several multi-sport and running events annually. During the winter months you can find Kelly on the ski slopes from Maryland to California. She currently resides in Frederick, MD.
