Snowsports Industries America (SIA) announced that it has named Stefanie Luciano as its new Director of Strategic Alliances and Membership. In this role, Luciano is responsible for the organization’s membership and business opportunities and strategic partnerships around SIA and Snowbound Festival, the organization’s newly acquired, consumer-facing platform.
Luciano comes to SIA after most recently serving as the Director of Partnership Marketing for Fathom Events. Previous to that, Luciano worked six years as a Marketing and Sales Director with Colorado-based Active Interest Media.
“Stefanie is a welcomed and strategic addition to the team. Not only will she continue to drive important member value, but she will help develop new revenue and business opportunities for SIA and Snowbound Festivals,” said SIA President Nick Sargent. “The goal of Snowbound Festivals is to create an engaging, inclusive and nationwide destination for winter enthusiasts. By building an online and in-person community/events, Snowbound Festival presents an incredible opportunity to partner with both endemic and non-endemic companies that want a direct connection to the winter outdoor consumer.”
“I’m thrilled to be joining SIA. SIA has many new and innovative initiatives that are moving the needle with its members and the industry as a whole. This presents a wealth of opportunities to develop new partnerships,” Luciano said. “I look forward to harnessing this excitement and building mutually beneficial partnerships that help SIA expand Snowbound Festivals and their key pillars of advocacy, consumer, education, inclusion, insights, and participation.”
Luciano has also served as the VP of Marketing for the Bonnier Mountain Group/Mountain Sports Media and as Director of Marketing and Event Sponsorship for Plum TV.
Logo courtesy SIA
