SnowSports Industries America (SIA) has announced a long-term marketing partnership with SportsNewsSource, LLC (SNS), publishers of The B.O.S.S. Report and Sports Executive Weekly newsletters, to co-produce a monthly SnowSports industry newsletter. This marks one of many media partners SIA has aligned with over the years to enhance communication efforts to the industry.
The monthly Winter Sports Advisory newsletter will delve deeper into the SnowSports industry, offering enhanced reporting on industry research, trends, products, feature stories, additional SIA News and more. The newsletter will be distributed, by SIA, to retailers, reps, resorts and SIA members the last Wednesday of each month. The partnership also provides complimentary trial subscriptions and discounted rates to the The B.O.S.S. Report for these recipients.
“Partnering with SportsNewsSource allows us to present our research information and other news in a new framework and offer a valuable resource to the industry at the same time,” said David Ingemie, president of SIA. “Forming alliances such as these supports our mantra to serve as the Intelligent Partner.”
“This partnership with SIA is consistent with the SportsNewsSource mission to aggressively support industry trade associations and events,” said James Hartford, managing editor of SportsNewsSource, LLC. “The B.O.S.S. Report provides the Bicycle, Outdoor and SnowSports trade with the most in-depth insight and analysis of the issues that affect industry businesses each week. It is in the best interests of the industry to make the information available to the broadest possible spectrum of the trade.”
Details of the exclusive subscription offers can be found at the SIA Web site at: www.thesnowtrade.org. Just click on the Industry Tools link in the Support section. Members can also receive the free offer by calling SportsNewsSource at 704.503.3040 and mentioning the SIA program.
