ShoreMaster, LLC, which merged with HydroHoist, LLC in 2019, announced the acquisition of Neptune Boat Lifts based in Fort Lauderdale, FL.

With the acquisition of Neptune, the portfolio of brands will now cover all fresh and saltwater marine equipment. The combined product offering covers product categories in the dock, boat lift and accessories markets while accommodating all boat types, sizes and applications in the industry.

Don Hurley, ShoreMaster’s CEO, said, “Neptune is a leading brand in the saltwater lift market, one of the most important and fastest-growing markets in the industry. Neptune offers unparalleled quality and service, and in their market has exceptional brand recognition and customer loyalty. This is an exciting addition and a great fit for our portfolio of brands.”

David Humphreys, president of Neptune, said, “We are excited to join ShoreMaster and HydroHoist, two dominant brands in the industry. We are confident in the future and this merger places our team, our dealers and our products in ideal positions for continued growth and success.”

“The addition of Neptune, and their dealer network, allows us to reach additional customers in Florida and other U.S. markets, as well as provide new product offerings to our existing dealers. Our combined network of dealers, marine contractors and marinas mean that we have the reach to serve every marine market in North America,” added Hurley.