The PGA TOUR and licensee PGA TOUR Superstores have partnered with
Global Value Commerce to launch the redesigned SHOP.PGATOUR.COM, the
official online store of the PGA TOUR. The new website features
expanded functionality, a broad selection of merchandise and
competitive pricing. Shoppers will be able to access customer support
through a live call center or choose e-mail as their communication
channel.
Additional site enhancements include the ability to shop for golf gifts
by price point, buy gift certificates and browse manufacturer
promotions. The site also includes a pre-owned club trade-in center,
where consumers may apply their trade-in credit to purchases on
SHOP.PGATOUR.COM. Another enhancement to be added in the future will
allow consumers to donate the trade-in value of their clubs to PGA TOUR
charities.
“We're extremely pleased to team up with Global Value Commerce and its
outstanding group of golf industry veterans, who have the e-commerce
expertise that will help elevate our business to a new level,” said
Paul Johnson, PGA TOUR Senior Vice President of New Media. “Our goal is
to continue to grow something our audience wants, while further
strengthening our ties to fans of the PGA TOUR.”
“The site offers the most comprehensive product selection from all
leading brands across all product categories,” said Ed Byman, CEO
Global Golf and former TOUR pro. “We believe that our strong product
offering, as well as our unique ability to offer TOUR-branded,
tournament and TPC merchandise, will provide the golf consumer with the
ultimate shopping experience.”
