ShopperTrak released its rankings of the top 10 sales days and the top 10 busiest days of the 2015 holiday season; Black Friday is anticipated to take the top spot in both categories.
Despite coming in second (behind Super Saturday) for sales in 2014, Black Friday is predicted to take first this year, due to the price-conscious shopper who is motivated by sales and exhibits a growing tendency toward shopping earlier. In addition, an early Hanukkah, which begins 10 days sooner this year than last, will generate November sales at the expense of December.
“This year, there are a number of retailers that are choosing to remain closed on Thanksgiving, and we expect this will complement current trends and return Black Friday to the top spot for both sales and shopper visits,” said Kevin Kearns, ShopperTrak chief revenue officer.
Greatest Number of Shopper Visits:
- Nov. 27 – Black Friday
- Dec. 19 – Super Saturday
- Dec. 26 – Day after Christmas
- Dec. 12 – Second Saturday before Christmas
- Nov. 28 – Saturday after Thanksgiving
- Dec. 20 – Sunday before Christmas
- Dec. 5 – Saturday after Cyber Monday / First Saturday in December
- Dec. 21 – Monday before Christmas
- Dec. 13 – Second Sunday before Christmas
- Nov. 29 – Sunday after Black Friday
- Greatest Number of Sales Dollars:
- Nov. 27 – Black Friday
- Dec. 19 – Super Saturday
- Dec. 12 – Second Saturday before Christmas
- Nov. 28 – Saturday after Thanksgiving
- Dec. 5 – Saturday after Cyber Monday / First Saturday in December
- Dec. 20 – Sunday before Christmas
- Dec. 13 – Second Sunday before Christmas
- Dec. 21 – Monday before Christmas
- Nov. 21 – Saturday before Thanksgiving
- Dec. 26 – Day after Christmas
“While our rankings illustrate the most impactful days of the holiday season, it's important that retailers don't lose sight of the other days,” Kearns added. “As we saw in 2014, a significant portion of sales are generated throughout the entire holiday season, and it's vital that retailers optimize operations and marketing in order to make the most of each and every day.”
Following an increase in sales during the 2015 back-to-school season, ShopperTrak estimates a 2.4 percent increase for the 2015 holiday season.
ShopperTrak provides location-based analytics for the retail industry, enabling its clients to better understand their customers and enhance the shopping experience to increase traffic, conversion and transaction size.
The company deploys more than 80,000 devices across 97 countries and territories. The Chicago-based company has offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; Mexico City, Mexico; and Helsinki, Finland.
