Shopify, Inc. reported a record-setting Black Friday with global sales of $3.36 billion from the start of Black Friday in New Zealand through the end of Black Friday in California—marking a 17 percent increase in sales over Black Friday in 2021, 19 percent on a constant-currency basis.
At its peak, merchants on Shopify saw sales of $3.5 million per minute at 12:01 PM EST on Black Friday, collectively.
“Black Friday/Cyber Monday has grown into a full-on shopping season. The weekend that started it all is still one of the biggest commerce events of the year, and our merchants have broken Black Friday sales records again,” said Harley Finkelstein, president, Shopify. “Our merchants have built beloved brands with loyal communities that support them. This weekend, we’re celebrating the incredible power of entrepreneurship on a global stage.”
2022 Black Friday Global Highlights
- Peak sales per minute—$3.5 million USD on Black Friday at 12:01 PM EST;
- Top-selling countries and cities where shoppers made purchases—United States, United Kingdom and Canada. Top-selling cities on Black Friday—London, New York and Los Angeles;
- Top product categories (in order)—apparel and accessories, health & beauty, home & garden;
- Average cart price—$102.31 USD or $105.10 USD (constant-currency);
- 15 percent—cross-border orders worldwide on Black Friday (as a percentage of total orders); and
- 27 percent—growth in POS sales made by Shopify merchants globally over last year’s Black Friday.
Photo courtesy Getty
