Jon Wexler, the former Yeezy GM at Adidas, will become VP of Shopify’s creator and influencer program.
Shopify offers cloud-hosted e-commerce services that provide merchants to market, ship and collect payments for their products through an online platform also called Shopify.
Earlier this week, Adidas reported that Wexler, who was responsible for Adidas’ partnership with Beyoncé, Kanye West and Pharrell, would be leaving the company after 20 years working with the brand.
At Spotify, Wexler will be responsible for helping creators, makers and artists “translate their audiences and personas into new, scalable brands and businesses.” Wexler will be tasked with strengthening relationships with “a growing segment of entrepreneurs,” according to a press release from Spotify.
“Our goal is to help as many aspiring entrepreneurs as possible go from just an idea to a thriving and successful business. Creators and influencers are a unique type of entrepreneur — and we want them to build their brands and legacies on Shopify,” Shopify VP and GM Loren Padelford said. “This is why I am so excited to have Jon join our team. Combining Jon, Shopify and the creator community will be a game-changer in how this group uses its influence to create world-class brands.”
“I’m a longtime admirer of Shopify, and I strongly believe in its mission to level the playing field for entrepreneurs,” Wexler said. “Joining Shopify to build and lead their creator and influencer program, I’ll have a unique opportunity to help makers and artists of all sizes and scopes build connections with their customers. That’s incredibly special.”
Photo courtesy Highsnobiety