Shoebuy.com appointed Anabela Perozek as the company's new chief
marketing officer (CMO). Perozek joins Shoebuy's senior management team
and will report to Chief Executive Officer Mike Sorabella.
“With
nearly two decades of exceptional online and retail experience, Anabela
is a fantastic addition to Shoebuy, as we further our commitment to our
customers and our industry partners,” said Sorabella. “She will be a
great leader for our growing marketing team and will help enhance
marketing operations as well as take customer engagement initiatives to a
new level in this next phase of our growth.”
In the role of CMO,
Perozek will be responsible for all aspects and execution of the
company's marketing strategy, including driving brand positioning,
customer experience and the growth of Shoebuy's customer base. Perozek
has a proven track record of efficiently driving customer acquisition
and engagement. She joins Shoebuy from Staples, where she most recently
served as the Vice President of Marketing for Staples.com. In that role,
she was responsible for all customer development and loyalty programs
for the U.S. business. During her 15-year tenure at Staples, Perozek
also held roles in various business units and functional areas including
Corporate Strategy, Retail Marketing, Contract Operations, and Online
Sales and Marketing.
“I am thrilled to join the Shoebuy team.
There is a unique opportunity to elevate the brand, enhance the customer
experience and grow market share,” said Perozek.
Perozek holds a
Master in Business Administration from MIT Sloan School of Management
and a Bachelor of Arts in Political Science from Amherst College.
