• Average store is 11,600 sf, with $2.7 mm annual sales and has 30,000 pairs of shoes in inventory.
  • Plans to open 40 doors in 2003 and expand at 20% per year thereafter. All stores are leased.
  • Focused on growing Women’s non-athletic.

    Break down of sales by category:

  • Women’s 25%, Men’s 16% , Athletic 39% , Kids (inc. athletic) 16% & Accessories 4%
  • Spends 53% of its ad budget on broadcast .
  • Operates one DC of 200K square feet
  • Purchases from 170 vendors, with NKE, RBK and SKX each more than 10% of purchases. Combined they accounted for 36% of purchases.
  • Merchandise inventories in Q1 were $146 mm, up $11 mm, or down 5% on a per door basis.