Shock Doctor Sports hired two senior executives, Drew Brassard, SVP of operations, and Kent Pachl, SVP of Sales.  Brassard will be responsible for managing the integration efforts of Shock Doctor and McDavid as he assumes overall operations responsibility.  

“Optimizing operational efficiency and sales growth are critical to our long-term growth objectives,” said Tony Armand, president and CEO of Shock Doctor Sports.  “We believe we have secured two executives with a proven track record of success in our industry.  This is an exciting time at our company and we need to ensure that we capitalize on the momentum we are experiencing.”

For the past 11 years, Brassard has served as the chief operating officer at Bravo Sports, a leading outdoor and action sports company.  During that time, he also served as chief information officer, responsible for the company’s supply chain, operations and technology worldwide.  Brassard led several important acquisition efforts along with contributing to significant organic growth.  Prior to Bravo Sports, Brassard spent more than 10 years at Accenture, one of the world’s leading management consulting and technology services companies.  He served in various management roles at Accenture, and was responsible for large-scale integration projects.  Brassard also served in a consulting management role at SAP, a global leader in enterprise application software.
Pachl was the SVP of worldwide sales for Cobra Puma Golf, a leader in the international golf apparel, footwear and equipment markets.  During his tenure at Cobra Puma, he played an integral role in developing and executing the “go-to-market” strategy for both Cobra and Puma Golf, which resulted in global expansion and doubled revenue.  Pachl previously served in leadership positions at Ironclad Performance Wear, TaylorMade-adidas Golf, Nabisco and Hershey Chocolate. 

Shock Doctor is the global leader in mouthguards, along with core protective equipment and apparel, performance sports therapy, sports insoles and performance compression and recovery — designed to protect and enhance the performance of athletes across a wide range of sports including football, basketball, hockey, baseball, lacrosse, MMA, fitness and more. Shock Doctor Sports is a portfolio company of Bregal Partners, a private equity investment firm.