Shimano North America Fishing Inc., a subsidiary of Shimano Inc., this week announced the appointment of Jim Lupinski as senior sales manager.

Previously with The Life is Good Co. where he served as national sales manager, Lupinski also has experience as a store buyer, a senior account rep and a Northeast regional sales manager with other leading outdoor clothing companies for nearly 20 years.

“Jim’s sales and sales management skills, and his deep experience with CRM implementation will benefit our current efforts at Shimano,” said Shimano North American Fishing President Dave Pfeiffer. “We look forward to having his abilities contributing to the success of the Shimano fishing brands.”