Shimano North America Fishing appointed Jason Livermore as senior vice president. With over 22 years of experience in the outdoor and sporting goods industries, Jason brings knowledge and leadership to the role.
“We are excited to add Jason Livermore to our team,” said Shimano North America Fishing President Dave Pfeiffer. “The diversity of his experience in other industries, combined with his strong leadership skills, will help lead our business in an exciting direction in the coming years.”
The company said Livermore’s leadership style is “marked by his dedication to talent development and relationship-building, fostering success across several brands, including Yeti, Easton, Augusta Sportswear, and Russell Athletic.” His “continuous commitment to strategic planning, go-to-market execution, and cross-functional collaboration has resulted in consistent revenue growth, enhanced customer retention, and expanded market reach throughout his career.”
“I am truly honored to join the amazing team at Shimano, a brand which has been a household name for my family in our love of fishing,” expressed Livermore. Shimano’s unwavering commitment to the fishing community is evident through a relentless drive to introduce cutting-edge technology and innovation to its users. I look forward to working alongside this remarkable team to further elevate this iconic brand’s enduring heritage.”
Images courtesy Shimano North America
